Cosmetics brand O HUI is an internationally recognized classic of Korean luxury. This brand is considered a hallmark of Korean cosmetology along with bestsellers such as Su:m37 and IOPE. O HUI's slogan is "Nature and science meet here". Cosmetic formulas combine natural ingredients and innovative developments (eg stem cells, ceramides, peptides, etc.).

O HUI products are considered leaders in the penetration of active substances into the deeper layers of the skin and provide visible results in a very short time.

The brand's cosmetics are mainly focused on anti-aging care. O HUI's mission is to restore youthfulness to aging skin and extend it for many years. To achieve the goal, the developers conduct laboratory experiments and introduce the latest scientific technologies. The highest quality series with ceramides has gained special fame. Cosmetics based on ceramides restore the hydrolipidic barrier of the skin, strengthen the structure, make the skin moisturized, smooth and toned. The products have an intensive rejuvenating effect and prevent skin aging. The O HUI brand was founded in 1997 under the auspices of LG Household & Care. In the long history of its existence, the brand has found admirers in all corners of the world. Cosmetics O HUI is produced in a technological laboratory located in South Korea. In parallel with the launch of cosmetics, O HUI specialists carry out their research in the field of skin care.