It is a brand that has rethought the unshakable beauty, wisdom and traditions of women in a modern style and created modern cosmetics. The brand's products are made from Hanbang (traditional Korean herbal medicine) ingredients and other beneficial extracts that work in synergy.

Beauty of Joseon The beauty of Korean cosmetics is the result of the harmonious unity of the ancient traditions of the aristocratic Joseon Dynasty, the age-old wisdom of traditional Korean medicine Hangbang, and modern innovations.

The best, most expensive ornament of a woman is her awakened natural beauty, glowing skin with health.

The wise women of Joseon knew the value of their beauty and used many recipes based on the combination of the most effective gifts of nature: ginseng, orchids, radishes, rice, pumpkins and many others. This helped them stay healthy and attractive for many years, as if stopping time.

The brand's philosophy honors natural beauty and health, maximum naturalness that enchants more than the most expensive jewelry. Beauty of Joseon - cosmetics that are made according to the recipe described in "Kyuhap Cheongseo" - the wisdom book of the ancient Korean family of Joseon. Modern extraction technologies have made it possible to improve the effect of natural ingredients to achieve a better effect.