The brand name comes from the English suffix "-holic", which means addiction, and the Korean word "holida" - "temptation", "temptation". Thus, the name can be translated as "commitment to beauty" or "temptation to beauty".

The assortment is quite wide and includes more than 60 different cosmetic products (face, body, hair care, decorative cosmetics). They are suitable for women of all ages, regardless of skin type.

The most popular product of the brand is the universal Aloe gel (Holika Holika Aloe 99% Soothing Gel), which has a bright and convenient packaging and a thousand ways of use (from moisturizing the skin to nourishing the ends of the hair). Over the years, the company has won many awards, including several for the best brand Holika Holika Korean cosmetics are highly effective and deliver immediate results, improving your image right before your eyes.